Tips and guides
Useful whether or not you hire us.
Plain-English guides for marketing teams of one, two or three. How to use AI well, answer the CEO, and fix the things that quietly cost you enquiries.
Start here · CEO questions
How to answer your CEO’s AI questions
The eight AI questions CEOs ask their marketing manager, with an honest answer and a script for each, plus a status update you can adapt and send.
- Most CEO questions about AI are really questions about cost, risk or falling behind.
- Answer with what you use it for, what you check by hand, and what you will not use it for.
- Send a short written update before you are asked. It changes the tone of every later conversation.
- Never promise savings you have not measured on your own work.
How-to
A technical SEO checklist for marketing managers
The technical SEO checks a non-developer can run in an afternoon, what good looks like for each, and which fixes are yours and which belong to a developer.
Human in the loopWhat human in the loop actually means
A plain definition of human in the loop for marketing work: where the person sits, how to tell real review from rubber-stamping, and what to ask suppliers.
How-toHow to read a website audit without being blinded by scores
A practical way to read any website audit: sort findings by severity and effort, spot what costs enquiries, and turn it into a one-page summary for your CEO.
Human in the loopHow to spot AI slop before your customers do
A field guide to the tells of unchecked AI output in copy, images, SEO pages and emails, with a pre-publish checklist your team can use today.
How-toWebsite security basics every marketing manager should own
The website security and privacy basics that land on marketing by default, as a checklist: what to check, what good looks like, and who to ask.
StrategyWhy AI makes every brand sound the same
Why AI writing tools drift towards the average, what that does to your differentiation, and a practical five-part method for keeping a distinct voice.
StrategyHow to get found in AI search answers
What is known and unknown about being cited by AI assistants and AI search summaries, what sensibly helps, and why nobody can guarantee you a placement.
How-toA one-page AI policy for a small marketing team
Why even a marketing team of one needs an AI policy, what belongs in it, and a complete fill-in-the-blanks one-page template you can copy and adapt.
ToolsThe AI marketing tool stack worth having
A sober guide to AI marketing tools by job, not brand: what each is good for, where it fails, the human check it needs, and how to trial one properly.
StrategyWhere AI genuinely saves a one-person marketing team time
An honest sorting of marketing tasks into three piles: hand to AI today, let AI draft and you finish, and keep human. With a table and a simple test.
How-toA 90-day marketing plan for a team of one
A realistic 90-day marketing plan for a one-person team: baseline, one goal, one audience, a monthly structure, a weekly rhythm and a table you can copy.
How-toHow to brief AI and humans for content that doesn’t read like a robot
A six-part briefing template that works for an AI model and a freelancer alike, with a weak and a strong worked example and an editing routine.
How-toIs your hosting quietly costing you enquiries?
What website hosting affects, the symptoms of a poor host, the questions to ask, what managed hosting should include, and how to move without losing rankings.
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