AI marketing, with a human in the loop
We supercharge
marketing managers.
Your CEO wants more AI. Your customers want less slop. We give you both: AI does the heavy lifting, and a human expert checks every word, number and pixel before it reaches you.
Covering Website audits, Security audits, Technical SEO, Marketing planning tools, Content marketing, Creative services, Hosting.
Animation: a stream of scattered marks flows towards a vertical pink line. Some are rejected at the line. The rest leave it lined up in neat rows.
Our team has built for
Our team has built for: BBC, ITV, Yahoo, Verizon, Swatch, DFS, Global.
The problem
Everyone has the same AI.
So everything looks the same.
Left alone, a model writes the most likely next sentence. That is, by definition, the one your competitors are publishing too. The fix is not less AI. It is someone who knows your business reading it before your customers do.
Straight out of the model
In today’s fast-paced world, businesses need innovative solutions. At Northfield Precision, we leverage cutting-edge technology to deliver best-in-class results that unlock your full potential. Our passionate team is committed to excellence in everything we do.
- Could be any company
- No facts to check, so none are right
- Your competitor’s site says the same
After a DGTL editor
We machine aluminium and titanium parts for aerospace suppliers, in batches from one to five hundred. Most quotes go back the same day. If a drawing can’t be made as drawn, we say so before you order, not after.
- Only this company could say it
- Every claim checked with the client
- Shorter, and it answers the buyer’s question
Illustrative example. Northfield Precision is not a real company.
How it works
A strict human in the loop.
Every time.
The machine does what machines are good at. People do the judgement, and one of them puts their name to the result. Nothing skips a step.
- You
Brief
You tell us the goal, the audience and what good looks like.
- AI
Heavy lifting
Crawling, checking, researching and first drafts, done in minutes rather than days.
- Expert
Check and edit
A specialist verifies the facts, cuts the noise and rewrites in your voice.
- Expert
Sign-off
A named person puts their name to it. No sign-off, no delivery.
- You
Approve
You get work you can forward to your CEO without reading it twice.
What we do
Seven jobs off your list.
Built for marketing teams of one, two or three, where the plan is bigger than the hours in the week.
- 01Website auditsA plain-English report on speed, accessibility, mobile behaviour, security and broken links.
- 02Security auditsWhat your site exposes to the outside world, and whether it tracks people before they consent.
- 03Technical SEOFind and fix the things that stop Google, and AI assistants, reading your site properly.
- 04Marketing planning toolsSee what your market actually searches for, and where competitors are ahead of you.
- 05Content marketingArticles, pages and campaigns your customers would actually read, published at a pace you can sustain.
- 06Creative servicesDesign and brand work that looks like you, not like the output of the same prompt everyone else used.
- 07HostingFast, looked-after hosting, so the site stays quick, patched and online without you chasing anyone.
The tools
Try the work before you buy any.
We build our own tools, then put a person between them and you. Start with any of these.
Website Audit
Find out what your website is quietly costing you.
- Five areas checked
- Nothing to install, no passwords
- Checked by a person before it is sent
Search Visibility Report
See every search your market makes that your site has nothing for.
- Real search phrases, not guesses
- Local competitor comparison
- A ready-made content plan
Redesign Concept
See what your homepage could look like, in your own branding.
- Keeps your fonts and colours
- Before and after, side by side
- On-page SEO fixes listed
The Monday meeting
“Why aren’t we using
more AI?”
You will be asked. Here is what to say, without overpromising or sounding like you are behind.
The honest answer
It can write all of it. It cannot tell which parts are true, on-brand or worth publishing. Left alone it produces the same article your competitors just published.
“We use AI for research and first drafts, which is where the time goes. A person still checks every fact and owns the final version.”
The honest answer
Because the expensive part of marketing was never the typing. It is knowing what to say, to whom, and being accountable when it goes out under the company name.
“AI has made the production cheaper. We are spending the saving on doing more, not on checking less.”
The honest answer
Mostly publishing more of the same. When everyone uses the same tools with the same prompts, everything starts to look and sound alike. That is the opening.
“They are producing volume. We are using the same tools to produce work that is recognisably ours.”
The honest answer
It is safe when you know which tools are approved, what data never goes into them, and who reviews the output. It is risky when nobody has written that down.
“We have a one-page policy: approved tools, no customer data in public models, and nothing published without a human review.”
The honest answer
For a company your size it does not need to be a programme. It needs to be a sentence you can defend, and a short list of where AI is saving time today.
“AI does the heavy lifting, people make the decisions, and here are the three places it is already saving us time.”
In their words
Clients, in their own words.
At The Borough Coffee Company we have been working with the team at DGTL for over six years now. They understand all of our project needs before enhancing them with cutting edge ideas. The work is always delivered on time and to the highest standard. These guys are a pleasure to work with and they always go beyond the call of duty to ensure the best customer service.
Dgtl have supported us with various website builds and branding projects, and the quality of their work is first class. The team are creative, knowledgeable, and a pleasure to work with. We highly recommend Dgtl.
Tips and guides
Useful whether or not you hire us.
A technical SEO checklist for marketing managers
The technical SEO checks a non-developer can run in an afternoon, what good looks like for each, and which fixes are yours and which belong to a developer.
CEO questionsHow to answer your CEO’s AI questions
The eight AI questions CEOs ask their marketing manager, with an honest answer and a script for each, plus a status update you can adapt and send.
Human in the loopWhat human in the loop actually means
A plain definition of human in the loop for marketing work: where the person sits, how to tell real review from rubber-stamping, and what to ask suppliers.
Fair questions
Why keep humans in the loop at all?
Isn’t a human in the loop just a slower, more expensive way of using AI?
It is slower than pressing publish on a first draft, and much faster than doing everything by hand. The check is where the value is: it is the difference between forty pages nobody reads and four that bring in enquiries.
Why not let AI do everything and save the money?
Because AI is confidently wrong often enough to matter. It invents facts, misses context only your business knows, and writes to the average. The cost of one wrong claim on your website is higher than the cost of someone reading it first.
What does the AI actually do in your process?
The heavy, repetitive work: crawling sites, running checks, gathering search data, summarising research and producing first drafts. That is what lets a small studio do the work of a much larger one.
And what does the human do?
Everything that needs judgement: deciding what matters, checking facts, removing false alarms, writing in your voice, and putting their name to the result.
How do I know a person really checked it?
Each piece of work names the person who signed it off, and you can talk to them. If nobody is willing to put their name to something, it does not go out.
Next step
Time for some support?
You do not have to do all of this alone. Tell us what is on your list, and we will tell you honestly where we can help.